Dave & Ade

Roll Like Ryan

We were briefed by Momentum Dubai to write a series of humourous short film scripts for Ryan Reynolds to introduce him as the new Chief island Officer for Yas Island Abu Dhabi. The films were posted on Yas Island's social and YouTube channels as well as Ryan's personal Instagram page. Obviously being content with someone as globally popular as Ryan the view count is already in the multi millions. This was a collaborative writing project with the ECD at Momentum.

Note: We were only involved with writing and ideas for the first two films. Last-minute changes were made after we moved on to a new job, significantly altering films 3-5. We've included them anyway to show the full campaign.


 Introducing the new CI‚ÄčO