We were briefed to come up with a brand campaign to advertise the opening of a brand new residential and recreational area of Dubai, their new harbour.
Using their new brand line 'It's a Sea State of Mind' we came up with an idea to capture the laid back ocean going lifestyle that comes with living at and visiting Dubai Harbour. By contrasting it with normal 'city living' we showed that 'ocean living' brings new meaning to the everyday and sometimes mundain things you do in life.
We used our concept to create hero brand and tactical KVs to be formatted to fit across multiple OOH and social media spaces.
We wanted to show the client how we could go beyond the campaign and create PR-able ideas and partnerships to make Dubai Harbour famous globally.
While the rest of our campaign went live, the following work was presented and didnt go ahead. However we'd like to show our thinking in other areas so have included it here.
