Dave & Ade


It's a Sea State of ​Mind

We were briefed to come up with a brand campaign to advertise the opening of a brand new residential and recreational area of Dubai, their new harbour.
Using their new brand line 'It's a Sea State of Mind' we came up with an idea to capture the laid back ocean going lifestyle that comes with living at and visitin​g Dubai Harbour. By contrasting it with normal 'city living' we showed that 'ocean living' brings new meaning to the everyday and sometimes mundain things you do in life. 

Ke​y Visu​als

All formats

We used our concept to create hero brand and tactical KVs to be formatted to fit across multiple OOH and social media spaces.