Acora tasked us to market their latest product feature, the Experience Level Agreement or XLA, that replaced the old out of date SLA's, Service Level Agreements. We wanted to approach marketing a very B2B product in an exciting and dramatic way and so we chose to create an entertaining, tongue-in-cheek 'Hollywood blockbuster' style film to tackle a rather dry subject matter and in doing so help Acora stand out from the crowd.
